Youngdogs x VEGETARIAN BUTCHER & SNAPCHAT - 2nd PLACE

On world animal day, pets get all the love and attention while the animals we use the most get no attention at all.

Whether it’s your dog, cat or parrot, with this snapchat filter, you can give the animals that can use a bit more love on world animal day, the love they deserve. It is called World ANIMAL day for a reason. But with world animal day we believe there is too much focus on pets. And the animals we use most get completely overshadowed and ignored. We take our loveable barn buddies for granted. Therefore it’s time to not only use, but celebrate the animals that deserve at least as much love and attention as your cat or dog.

We are going to challenge the consumer on if their unconditional love for animals goes beyond their own pet. Take for example your cat; Mittens. Mittens is a sweet little cat but when opening snapchat and scanning Mittens, all of a sudden Mittens turns into a pig that is strutting through your living room. Now it’s time to really test your unconditional love for animals by giving “Mittens (who happens to be Piglet now) your undivided attention.
 

When clicking on your new virtual animal you are greeted with an option. Treats are the most common way to celebrate World Animal Day, so clicking on the animal will link you to a page where you can buy products from the vegetarian butcher. All money that is gained through this lens will go towards treats for the farm animals of your choice. After all, whether online or offline, farm or pet animal, every animal should be treated the same.