ANDERZORG - DELEVEN VERANDERt CAMPAIGN

Entering your 30’s your perspective and life changes a certain way.

Anderzorg is the health Insurance company targeted towards younger audiences. Their campaign history involves a focus on going carefree through life and not contemplating much on your health insurance featuring a youthfull style and tone of voice.

At Creature Amsterdam we were tasked to make a new campaign that would make a shift in their target audience from people in their 20’'s to people in their 30’s.

People in their 30’s are a lot less carefree when it comes to picking a health insurance.Their priorities are starting to change in certain ways, and they find more value in taking care of themselves and others.

People are always changing and looking for the best possible option for them. Whether you’re just focussing on a new healthy habit or you‘re thinking about getting kids, the most important part is that your health insurance understands what you’re going through. In this campaign we highlight the types of changes that happen from 20’s to 30’s no matter how small or big they are.

Cause no matter what changes in your life, you can always rely on the consistent quality of the Anderzorg health insurance.