Yet a lot of people in the Netherlands still take different means of transportation for their short trips, even though riding a bike is better for your health, your wallet and the environment.

It’s not like we aren’t aware of the benefits. People are simply stuck in their routines and will use the same  transportation every day.

As a creative team, we knew that people just needed a gentle reminder that their bikes are the perfect option for their short trips. In collaborations with the ministry of infrastructure and water management, we developed a campaign where the bike takes center stage in reminding their owners and you that they are still the best option for short trips.