SWITCH X MG MOTORS PITCH - 1ST PLACE
Making an affordable electric car reduces the impact it has on both your wallet and the environment.
MG is going to release a new car that is cheaper compared to other electric vehicles and because it is electric it has little to no presence in damaging the environment. To highlight this we are going to show the visibility & impact of the new car on the environment. So this is what we will show. Or not show.
In this social teaser campaign MG teases their new car by exaggerating the low CO2 emissions combined with the low price to the point where it looks like the car literally doesn’t exist. This gives the perfect opportunity to highlight the most important aspect of the car without actually revealing the car. This in turn can make people excited for knowing the benefits, but still having to be curious about the look of the car itself.
SOCIAL MEDIA PRESSENCE
Social posts will be made in a few different variations. Certain types of natural elements can interact with invisible objects. Just because it’s invisible doesn’t mean it’s untouchable, meaning that the object can cast a shade, be viewed differently with light and rain will bounce off of it. The car will be viewed within these iterations with a clever copy to give the abstract picture a clear meaning.
life
ACTIVATION - The no-showroom
How can you promote a car (in real life) that isn’t out yet. By selling the story. Sell the benefits, the benefits to the environment or to the city life. You will see a pop-up store of MG, with everything included; A salesman, the brand identity fully displayed, except there is one catch; there is no car inside. At least, no visible car. When several lights go on, and shadows start to appear you’ll see the silhouette of the newest model slowly come to life.